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Union Square Blog
October 11, 2013

F3SF: A Designer's Take

The first annual F3: Fall Fashion Fest in Union Square was a great success, especially for the local designers at Fashion Incubator. We had a blast showcasing our designs on live models in the windows of the sleek new Nespresso Café on Grant Ave.


All of Union Square came alive with excitement as DJs fired up turntables, bottles of bubbly were popped, cocktails were mixed and even some waffles were made in stores throughout the neighborhood. At Nespresso, the Fashion Incubator team was ready with perfectly manicured models, cappuccinos and wine.  

In all, there were eight designers from the 2012/2013 designer classes presenting new looks from their Fall collections.  The windows displayed cutting-edge designs from Artful Gentleman., Justin Jamison, DDCCSF, Mansoor Scott, Vermeulen & Co., Travel Code by Michelle Byrnes, and Sarah Liller.       


Nespresso was happy to host the event as an open house for their new upscale location in Union Square.  As a host, they offered visitors premium coffee tastings, demos of their espresso machines and gift certificates to sample their new line of distinct Grand Cru Coffees. We highly recommend you stop by to check out the stylish café if you haven’t already and get a taste of the delicious Grand Crus for yourself.

Many members of the local media were in attendance as well, with notable style bloggers and fashionistas making appearances, including The Avantgardist, VIP Socialite and more.


The night went by quickly – filled with mingling and champagne, and fueled by caffeine and fashion inspiration, guests tried to hit as many Fall Fashion Fest spots as they could. For our part, we loved hearing everyone’s reactions to our fashion lines and are already dreaming about F3SF 2014.

About Artful Gentleman.

Artful Gentleman is a San Francisco designer and member of the Fashion Incubator San Francisco at Macy’s.  We seek to empower people. To take each and every individual’s style to a new level—to that of a true gentleman or gentlewoman.  We specialize in fully customized made-to-measure suits with each creation crafted around your specifications.  Beyond our curated style collections, we lead in the exceptional and exclusive bespoke craftsmanship of men’s and women’s suiting, separates, and shirting. 

Photo credit: Julie Julez of Kelly Puleio Photography