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Live models at Fall Fashion Fest
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Theory Fall Fashion Fest
Theory Fall Fashion Fest Party
Hawthorn Lounge Union Square SF
After-Party at the Sleek Hawthorn Lounge
October 2, 2014

Inside Fall Fashion Fest SF

Fall Fashion Fest is less than one week away, so it’s time to plan out a fabulous evening of fashion, food and fun! We’ve got the inside scoop on all of the must-hit shop and fashion events happening all over Union Square! Read on for all the juicy details.

F3 Social Media Contest

Post your favorite, most creative Fall Fashion Fest moment (photo or comment) on Instagram, Facebook or Twitter with #F3SF and you’ll be entered to win one of five fabulous prize packages, including gift certificates, handbags and accessories from top boutiques, salon services and more. Full rules available here.

F3 Lounge:  5:00 – 7:00P (Union Square Park)

Enjoy light refreshments, makeup demos, style tips and more before taking off to visit shops. Plus, coif your thirst with ZICO coconut water and DAVIDSTea. 

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 Enjoy makeup demos by the experts from MAC Cosmetics. 

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Capital One 360 Cafe will also be handing out coffee vouchers to pep you up! 


F3 After-party: 8:00 – 10:00P (Hawthorn – 46 Geary Street)

This is a must-hit party at one of the hottest clubs in SF: Hawthorn Cocktail Lounge. Mingle, sip and dance the night away!  A Signature F3 Cocktail and Skinny Girl samples are included with admission! VIP tickets include open Skinny Girl bar & bottle service. For tickets, go to:

Raffle tickets to win prizes will be sold throughout the event with all proceeds-benefiting GLIDE. We've got some fabulous prizes like tickets to see Cirque du Soleil's upcoming show in SF: Kurios! Need not be present to win. 

Fall Fashion Fest Stroll: 5:30 – 8:00P (Shops all over Union Square)

Grab your friends for a night of shopping and discovery at over 40 shops and venues in Union Square. They’ll feature new fall lines, discounts, bites, drinks, fashion blogger appearances and other surprises!

In-Store Events


Aerosoles will offer a free gift with your footwear purchase. Also, enter to win a free pair of shoes!


AG Jeans will have a soul music DJ, champagne cocktails, kettle corn and a free gift with purchase.


Agent Provocateur invites you to indulge in cocktails, canapés and an exclusive gift with purchase.


Alain Mikli will host a special event for Fall Fashion Fest. 


Alifa Wong Beauty & Bridal will offer a gift with purchase on any Caudalie skincare product. 


ALLSAINTS is excited to offer 20% off to customers with Student IDs.


Atelier Emmanuel invites you to get glam with quick-styles, a brow bar and refreshments. Please show up early.

Babette will offer their book, Babette: Designing a Vision with a purchase of $250 or more. 

Capital One 360 Café will host a meet & greet with local fashion bloggers from So You Agree and Fab in Lombardia in their cafe. Plus enjoy free coffee! 

Cole Haan invites you to enjoy the Season’s offering with 20% off your purchase during Fall Fashion Fest.

Cop Copine will offer 30%, 40% and 50% off sale on select merchandise.


Cuyana will introduce their Fall Collection. Celebrate autumnal pieces with specialty cocktails, sumptuous appetizers and complimentary monograming with purchase at the event. 

Desigual invites you to a Desigual FUN DAY with snacks and drinks as well as discounts.


Diptyque will celebrate the beauty of Travel Chic, highlighting products perfect for your carry-on. With every purchase of $100 get an exclusive Diptyque tote filled with travel products (value $45).  


DSW, Designer Shoe Warehouse will offer $15 off any $49 or more purchase.


Fashion Incubator San Francisco (FiSF) will present new collections by their Designers in Residence at Macy’s. Meet the designers while you peruse their latest creations.  


Fashionphile will have a candy bar for guests along with a special 10% off discount for F3. 


FAVOR will offer a special gift with purchase and highlight all jewelry made in SF with a 10% discount! 


Gallery of Jewels invites you to enjoy nibbles and bubbles while you peruse their fabulous collection of jewelry by independent designers. Plus, get a chance to win a $250 gift certificate!


Gap will offer 10% off your purchase when you mention the word “VIP.” See store for details


Ghurka will offer a gift with purchase and tasty drinks.


Harputs will offer up to 60% off Harputs Own label for the evening.


ANZU at the Hotel Nikko is pleased to offer a complimentary chef’s appetizer with the purchase of 2 drinks (4:30 – 9 pm). Mention "Union Square."


JIMMY CHOO will offer delicious Champagne and macarons.


Joe’s Jeans will offer a 20% discount during F3. See store for details. 

Macy's invites you to sip, snack, and mingle with local fashionistas. At 6:30 catch their runway fashion show presenting the freshest fall trends. Then, snap photos in the TomFoolery SF photobooth and enjoy a DIY nail bar with Top Coat. Also, with a purchase of $50 or more in the Impulse Department, get a personalized fashion illustration by Brooke Hagel.

Macy's Men's Store invites you to shop to the sounds of their in-house DJ and enjoy an espresso.

Macy's Cellar will host a cooking demonstration with Boxing Room Executive Chef Justin Simoneaux, who will prepare a healthy easy-to-replicate Louisiana dinner.


Maiden Lane Studios is offering special promotions on their services and designer activewear for F3. Plus, stop in for Champagne and other goodies!


Neiman Marcus presents Shoe Love Thursday. Stop by their 2nd Fl. Shoe Salon to check out fall shoe trends. Plus, stop by their Denim Event in the 4th Fl. Cusp Department for a special denim offer during Fall Fashion Fest. 


Optical Underground will have bites, drinks, a photobooth and some special pop-ups, including beautiful jewelry from Masai jewelry to benefit Foot2Afrika! Plus, enjoy Viognier from Casey Flat Ranch. 


Pat Areias will have bites and drinks along with a discount for Fall Fashion Fest.


Paul Smith is giving away a limited edition musical note pin as a gift with purchase for every sale of $150 or more (while supplies last, 6 – 8 pm). They’ll also serve bubbly! 


Porsche Design will feature DJ Michael Lee and offer free acupuncture consulting, refreshments and drinks.


Samuel Scheuer Linens invites you to join them for libations and linens. Also, enter a drawing for a chance to win a $100.00 gift card.


Scotch & Soda presents Rock your Scotch SF. Join them to bring in the best of fall with styling sessions, swag bags, beer and music! #scotch&soda Plus, join them for the after-party at Hawthorn. 


Shreve & Co. will serve Champagne amongst beautiful jewels and diamonds. 


Theory will offer 20% off in addition to lovely refreshments and drinks!


Tourbillon invites guests to enjoy Swiss chocolates and French champagne


Trendy Mondays will offer cocktails and a 10% off discounts for every purchase as well as a special gift. Plus, a personal stylist will do in-store mini-makeovers.


Vince will offer 20% off and Champagne.

West Coast Leather will have the latest leather fashions modeled live. Their stylists/personal shoppers will provide you with selections from their amazing collection of leather clothing to try on and experience for yourself. Clients will also get an inside peek at their special order program and all the swatches they can use for garments. Plus, enjoy 10% off all evening. 

Thanks to our sponsors:

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