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August 24, 2012

An Insider's Guide to Fashion's Night Out SF 2012

Fashion’s Night Out is helping bring fashion back to San Francisco! SF isn’t exactly known for its fashion scene – yes we have many amazing boutiques, trendsetting shops and flagship department stores, but what was once a thriving fashion industry (the number two industry after hospitality for a while!) dwindled in past years. That’s all changing these days with companies like SF Made, Fashion Incubator, and SF Fashion and Merchants Alliance popping up and events like San Francisco Fashion Week and Fashion’s Night Out coming into their own here. This year’s Fashion’s Night Out is bigger than ever with over 25 shops participating in the Union Square area alone. Here are our top ten ways to have a fun and fashionable evening:

Get inspired – Fashion’s Night Out is all about inspiration – you can browse all the new fall trends and feel free to peruse those high-end luxury boutiques even if they’re not within your budget. You can always get ideas for the colors, styles and outfits you want to pull together for your fall wardrobe.

Hit the big department stores – Stores like Macy’s, Neiman Marcus and Saks Fifth Avenue throw the big budget events with big name food and drink sponsors, celebrities, makeovers, live models and more. This year, we’re gearing up for major parties at Neiman Marcus (7X7 Magazine, live models, DJ, makeovers), Macy’s (The Bold Italic, Fashion Incubator, DIY nail bar) and Saks Fifth Ave. (photo opp with dream accessories, Karlsson Vodka and free Uber Cab).

Have a plan… or not – We suggest you at least glance at the list of parties we’ve put together, so you can be sure to stop by your favorite stores, enter the raffles you want to win and get in on the free goodies that appeal to you, but you can also just wander the square – you’re sure to run into some fabulous celebrations.

Pace yourself and hydrate – Many, many stores will be handing you glasses of bubbly before you even get a gander at their fall fashion lines, so be sure to take your time sipping and intersperse glasses of wine with glasses of water (you wouldn’t want to tip over on those trendy heels).

Be prepared to get made over – not that we’re encouraging  you to show up without a stitch of makeup on, but know that many stores will be offering free mini-makeovers from top beauty lines, plus hair and nail tips, so you might want to take advantage of those stations and plan accordingly.

Rock your style – There will be many photo opps, first impressions and mingling sessions, so take this time to show off your unique style.

Get a fashion posse together – Shopping is more fun with friends, don’t you agree? Get together a brigade of style-savvy galavanters and make a night of it.

Limit your moolah – If you plan to shop, you might want to set a budget beforehand. It’s easy to get carried away with all those gifts with purchase and raffle entries.

Don’t forget side streets and boutiques – Lots of the action will take place in some of the smaller boutiques on Maiden Ln., Sutter St., Post St. and other spots not along the main drag. Be sure to take a peek at our list of store events and map out the top shops you want to hit up.

Have fun – While models will be roaming the shops (and they can look rather serious) and you’ll be rubbing elbows with celebrity designers, remember that fashion is all about enjoying yourself, feeling good about yourself and expressing yourself. Happy shopping!