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JINS Eyewear Union Square SF
August 28, 2015

JINS Debuts High Tech Glasses at SF Shop

**Guest Post by the team at JINS Eyewear

With the new Apple flagship store starting to take shape in Union Square, it’s easy to see how ubiquitous technology has become in San Francisco and beyond. We love our smartphones and computers for their sharing, finding and calculating abilities, but sometimes we forget that this comes at a cost. Recent studies have indicated that consuming large amounts of artificial blue light emitted by the screens of electronic devices can have negative effects on us.

Blue light (light emitted with a wavelength of 380-495 nanometers) is most commonly found in sunlight. Although it is essential for the regulation of the body’s circadian rhythm (the biological process that regulates the sleep-wake cycle as well as many other physiological processes), today’s digital generation is exposed to much more blue light than ever before, resulting in digital eye strain.

That’s why JINS developed JINS SCREEN with modern consumers in mind: those who spend long hours looking at computer screens and other gadgets. Because rubbing doesn’t always help, JINS SCREEN is specifically designed to filter out 25% of eye strain-causing blue light. The clear lenses make the glasses indistinguishable from regular eyewear so you can see and be seen normally.

Starting in August of this year, square-shaped, pre-packaged JINS SCREEN glasses became available in eight colors for $60. The Wellington-shaped glasses will follow sometime in the fall and will cost $80. All the boxed varieties of JINS SCREEN are made with our super-light Airframes, so they’re comfortable to wear all day. There will also be an option to add JINS SCREEN lenses to any of the 1,200 frames available in-store and online for an additional $60.

So, go forth and use your smart phones, your tablets and your computers! But don’t forget to join us here at the Powell St. location of JINS first for some help picking out some stylish new JINS SCREEN glasses! Here at JINS, that’s just the kind of innovation we believe in. Share your JINS SCREEN experience on social media using #blockoutblue