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September 12, 2014

Save the Date: Fall Fashion Fest Oct. 9

You're going to want to put the date Oct. 9, 2014, 5-10P in your calendar for an evening of fashion parties, style tips, fashion shows, pop-ups, trunk shows, discounts and more! For one night, the Square will light up with fashion-forward folks celebrating all things style-related. Read on for all the juicy details! 

Fall Fashion Fest is a celebration of fall styles, local trendsetters, food, music and fun in the heart of San Francisco. RSVP & Get your After-Party tickets here:

5:00 – 7:00P F3 Welcome Lounge, Union Square
Pick up your Fall Fashion Fest shopping map in the F3 Lounge on Union Square. Enjoy light refreshments, hair & makeup demos, style tips and more before taking off to visit the shops.

5:30 – 8:00P Fall Fashion Fest Stroll, Stores and Other Venues
Grab your friends for a night of shopping and discovery at over 40 shops and venues in Union Square. They’ll feature new fall lines, special discounts, bites, drinks, fashion blogger appearances and other surprises! Entrance is free. Don't forget to RSVP on Eventbrite:!

8:00 – 10:00P F3 After-party, Hawthorn – 46 Geary Street
Continue the party at Hawthorn Cocktail Lounge. Mingle, sip, and dance the night away! For tickets, go to:
Raffle tickets to win prizes from select participating partners will be sold throughout the event with all proceeds-benefiting GLIDE. To purchase in advance, go to Need not be present to win.

F3 Venues


AG Jeans

Agent Provocateur

Alain Mikli

Alifa Wong Beauty & Bridal


Atelier Emmanuel


Capital One 360 Cafe

Cole Haan

Cop Copine




DSW, Designer Shoe Warehouse

Fashion Incubator San Francisco (FiSF)



Gallery of Jewels




Hotel Nikko


Joe's Jeans


Macy's Men's Store

Macy's Cellar

Maiden Lane Studios

(Ft. Lev's Kombucha)

Neiman Marcus

OneUp Restaurant

OneUp Restaurant

Optical Underground

Pat Areias

Paul Smith

Porsche Design

Salon Miel

Samuel Scheuer Linens

Scotch & Soda

Shreve & Co.



Trendy Mondays


West Coast Leather


F3 Lounge

MAC Cosmetics


SF Chronicle


F3 Social Media Contest

Post your favorite, most creative Fall Fashion Fest moment (photo or comment) on Instagram, Facebook or Twitter with #F3SF and you’ll be entered to win one of five fabulous prize packages

  • $50 gift card from Aerosoles             
  • Gift certificate from Alifa Wong Beauty & Bridal   
  • A pleated scarf from Babette
  • A Cole Haan handbag
  • Classic Alpaca Infinity Scarf in Black from Cuyana              
  • Indoor/Outdoor Baies candle from Diptyque ($350)
  • Item from Fashion Incubator San Francisco (FiSF)            
  • An original piece of jewelry from FAVOR
  • A $100 gift certificate from Gallery of Jewels
  • Harputs Summer Trench ($560 value)
  • $50 gift card from Macy’s
  • $150 Gift Certificate for Studio Services at Maiden Lane Studios and a (Unisex) Tank Top
  • A $100 gift certificate from Optical Underground
  • A small leather good from Paul Smith          
  • Item from Trendy Mondays
  • A $100 Gift Card West Coast Leather
  • Gift Basket from Salon Miel