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Amy Kuschel High Society Gown
Amy Kuschel High Society Gown
Amy Kuschel Rita Gown
Amy Kuschel Rita Gown
Jin Wang 9 Dress
Jin Wang 9 Dress
Jin Wang 10 Dress
Jin Wang 10 Dress
May 25, 2012

Union Square's Bridal Guide: The Dress

Union Square isn’t just the home of designer fashion in San Francisco; it’s also the perfect place to plan a wedding! You can purchase a dress, register for gifts and even find a venue, décor and favors for your wedding all here in the Square! This week we focus on what many would call the most important aspect of the big day: the dress! We have everything from custom-made silk organza gowns to casual budget-friendly options. Here are a few of our favorite finds.  

If you want to go all out, getting a custom gown from a bridal studio is the way to go. Amy Kuschel is a fabulous bridal boutique, perfect for a modern bride with classic sensibilities. She puts out a collection every year, but each gown is made-to-order and customizable. You can get anything from the High Society ball gown, which can be created with lace sleeves or in a strapless sweetheart neck to the short and sweet Hepburn gown. We find the long, vintage-inspired Rita dress elegant for a stylish bride, and if you wanted to make a splash, you couldn’t go wrong with the trumpet shaped, tulle Viva dress. Many a bride has been known to drool over the gorgeous and chic creations displayed at Jin Wang on Grant Ave. This bridal atelier carries Jin’s pieces as well as a selection of designer gowns all made to order. The space itself is a site to see, spanning a large penthouse covered in white, floor to ceiling and filled with beautiful white frocks. If you’re looking for something unique and flashy, check out Jin Wang’s sequined silver dress. We’re also quite smitten with this princess-like full-length gown with a beaded top and tulle skirt. If these tantalize your desire for a couture dress, we suggest you make an appointment and talk to the ladies in the salon who will help you choose the perfect dress for your body type and wedding plans.

Designer boutiques aren’t for everyone, though, and if you prefer going to a trusted store that you’ve come to know over the years, we suggest you make an appointment at one of the flagship stores in the neighborhood. Nordstrom in the Westfield SF Centre has a lovely bridal boutique with a variety of designers available. Their consultants are happy to put together ensembles for brides and bridal parties, whether you’re having a small backyard affair or renting out a winery in Napa. We’re in love with this modern one-shoulder Carmen Marc Valvo silk gown with a lovely origami-inspired design across the neckline. We also find this Tadashi Shoji beaded gown with a gathered waste and long straight silhouette absolutely stunning and classic. If you’re on the more casual side, you may want to take a peek at the wedding selection at the newly expanded J. Crew location also in the Westfield Centre. Take for example the retro Cha Cha dress with a cute a-symmetrical ruffle and open back. We’re also big fans of the cheeky Corrina gown, a modern take on a mermaid dress with white on white polka dots.

For the truly non-traditional gal, there are plenty of gorgeous white dresses at some of our trendy boutiques that can be worn as wedding dresses. Zara has tons of flowy white dresses right now that would work well for a contemporary bride. Try out this adorable lacey, embroidered tea-length dress or this full-length tulle dress, which has almost a 1920’s feel to it, especially if it was paired with a period appropriate hat like the Victoria from Goorin Bros. BCBG is another shop with a wonderful selection of formal wear, and they’ve made it a point to carry a wide selection of white dresses for just this occasion. We suggest you start with the impressive Marisa silk organza dress, or if you want to break up all the white, we like the Amber strapless gown with a black velvet belt.

The possibilities are endless in a neighborhood with everything from haute couture salons to inexpensive trend-setting boutiques. If you’re planning a wedding along with Union Square shops, we’d love to hear your story. Tell us about your experience in the comments below or by emailing us at social@visitunionsquaresf.com.