Goop MRKT in Union Square, San Francisco

For their fifth installment of goop MRKT, they set their hearts on San Francisco—specifically, one of the city’s most iconic architectural marvels, the Frank Lloyd Wright building at 140 Maiden Lane. The space was built in 1948 to house the V.C. Morris Gift Shop, which sold fine china, crystal, and sterling silver tabletop objects—and then it went through various incarnations, including a clothing store called Helga Howie and most recently, Xanadu Gallery of Asian Art and Artifacts. However, several years of vacancy left the interior and its Guggenheim-esque spiral ramp in deep disrepair before famed designer Steven Volpe stepped in to bring it back to its former glory for goop MRKT. Over the course of a month, Volpe and his team referenced archival images for inspiration to painstakingly resurrect the original built-in furniture and lighting fixtures. In addition to bringing in gorgeous oversized candlesticks as an homage to the original V.C. Morris Shop, Volpe assembled a roster of local artists and creators to help make the space truly unique to San Francisco: William Stout Architectural Books curated an incredible reading nook, Flora Grubb Gardens brought the original planters back to life, MARCH outfitted a dream kitchen to accommodate the It’s All EasyCookbook Shop, and many more contributed to make the space what it is now. Come by to see it IRL, they’re posting up May 5th through the 22nd.

Store Hours:

Mon. – Sat 10 am – 6 pm

Sun. 11 am – 6 pm

In-Store Events Include:

STRIIIKE: STRIIIKE TEAM - Striiike reps will be on-hand for eyebrow touch-ups, bang trims, and make-up application. May 10, 12, 14: Full day services. To make an appointment, email: striiike@goop.comor call 310.205.2600.

JUICE BEAUTY CONSULTATIONS - Goop collaborated with this beloved, SF-based organic beauty company on their skincare line, goop by Juice Beauty; and GP is the creative director of their color cosmetics collection. Stop by to test-drive the product, find the perfect color match, and learn more about the ground-breaking formulation process. May 11, 13, 15-19: 12pm-2pm. 


140 Maiden Lane San Francisco
San Francisco, CA 94108
United States