Renowned for its exceptional craftsmanship and its daring and opulent Roman style, Fendi puts its visionary creativity at the service of an ambitious intent: be the leader of a high quality distinctiveness. The journey of Fendi began over ninety years ago in a family-run shop on Via del Plebiscito, in the heart of Rome, Italy. The everlasting charm of the Eternal City and the daring creativity of Fendi go hand-in-hand, as both blaze a trail into the future. Since its foundation, the house of Fendi has always been synonym of supreme tradition, experimentation and exclusivity, which continue to represent the brand’s raison d’être. Drawing inner inspiration from the magic of Rome and a distinguished aristocratic femininity, Fendi, under the genius of Karl Lagerfeld and Silvia Venturini Fendi, emerged as a brand capable of blending Italian class luxury with a contemporary and innovative style.