Mission

We enhance the visitor experience and business environment, making Union Square the #1 destination in the world.

The Union Square BID’s goal is to enhance and promote the Union Square neighborhood for locals, visitors and tourists through maintenance and public safety measures, marketing, advocacy, beautification and capital improvement programs. Working hand-in-hand with the City, the Union Square BID is committed to ensuring Union Square remains a world-class destination as well as a safe and vibrant community for those who live and work here.

About The BID

The Union Square Business Improvement District is the first and largest of San Francisco’s 11 property-based business improvement districts, providing beneficial services funded by property owners who are self-assessed. It is estimated that over 1000 downtown business improvement districts currently operate throughout the United States and Canada, testimony to their proven value in revitalizing many prominent districts like Union Square.

The nonprofit Union Square BID is governed by a board of directors made up of property owners and other stakeholders, representing and proportional to businesses in the district. The BID works closely with city agencies to carry out its mission and is guided by a district management plan and contract with the City of San Francisco. 

The Union Square BID’s 27 blocks are bordered on the north by Bush Street, on the east by Kearny Street, on the south by Market Street and on the west Taylor Street. Within this service area there are 2980 parcels, which include both public and private ownership with a vast array of retail and hospitality spaces. 

View a list of our valuable services.

View the BID's property owner database.

View our parcel map, which outlines the district and included properties. 

FAQs

If you're curious what a business improvement district is, how we run, how we're funded or would like to know more about our operations, please review our list of Frequently Asked Questions or contact us.