Value of Union Square- IDA Downtown Study


A strong downtown is critical for a successful city and region. Downtowns and center cities are where people, capital and ideas have historically coalesced due to their size, proximity and density. Downtowns, with their relatively small share of land mass, provide significant economic and community impacts, with multiple benefits for both the city and region.

They serve as the epicenters commerce, capital investment, tax base, diversity, public discourse, knowledge and innovation, along with providing social benefits through access to community spaces and public institutions. Downtowns and center cities play a crucial role as the centralized hubs for a city and region in terms of a sense of place, employment, civic engagement, arts and culture, historic importance, local identity, and financial impact.

The Union Square Business Improvement District and the International Downtown Association (IDA) partnered to provide a comprehensive report on Union Square's economic value to the City and County of San Francisco. 

IDA Study


The International Downtown Association is the premier association of urban place managers who are shaping and activating dynamic downtown districts. Founded in 1954, IDA represents an industry of more than 2,500 place management organizations that employ 100,000 people throughout North America. Through its network of diverse practitioners, its rich body of knowledge, and its unique capacity to nurture community-building partnerships, IDA provides tools, intelligence and strategies for creating healthy and dynamic centers that anchor the wellbeing of towns, cities and regions of the world. IDA members are downtown champions who bring urban centers to life. For more information on IDA, visit