As of July 2021, the Union Square Business Improvement District (USBID) will now be known as the Union Square Alliance.
The Union Square Alliance serves members and creates a high quality visitor experience by managing and activating public spaces, attracting new investment, and advocating for the District’s future success.
Union Square is the vibrant heart of San Francisco and an international destination where visitors come to enjoy exceptional retail experiences, luxury hotels, world-class cultural institutions, and great public spaces found only in the City by the Bay.
A Business Improvement District is a defined area wherein property owners are self-assessed to fund services that improve the overall quality of life for residents and visitors. These services supplement those provided by the City and can include additional cleaning and safety measures, advocacy, beautification, marketing and a variety of other services that go above and beyond to promote this important area. The Union Square BID was the first and is now the largest of the City’s existing property-based business improvement districts. We work collaboratively with City, community, and our members to support Union Square.
A lively 27-block community surrounding Union Square Park in the heart of San Francisco makes up the Union Square BID. It is generally bordered on the north by Bush Street, on the east by Kearny Street, on the south by Market Street and on the west Taylor Street. Within this service area there are 600 parcels, which include both public and private ownership.
The original USBID was founded in 1999 and focused primarily on cleaning and safety issues. In July 2021, The USBID rebranded and changed their name to the Union Square Alliance. Today’s expanded Alliance continues to recognize the need for providing cleaning and maintenance and critical public safety services, though has since added destination marketing, advocacy, beautification and capital improvement programs to enhance the experience of the Union Square area and contribute to a safer and more vibrant community. In 2019 alone, theAlliance removed over 595,000lbs of debris.
- 24 cleaning FTE’s provide the following services: Trash and litter pick up, hazardous waste removal, illegal dumping abatement, overnight pressure washing, sidewalk stain removal, graffiti removal, street furniture issues.
- 13 FTE Safety and Hospitality Ambassadors provide the following services: public safety ambassadors who address quality of life issues, safety escorts, merchant visit requests.
- 4 FTE Member Services Representatives respond to cleaning and safety requests via phone, email and the Union Square Everywhere App between 6:30am–10:30pm daily.
- 2 San Francisco Police Department 10B officers are on duty for the USBID for 20 hours daily 7am–5pm and 1pm–11pm. This officer mitigates crime, responds to requests from members and ensures enforcement of laws including quality of life matters.
- Overnight security patrols are on duty 10pm–6am daily to address quality of life issues and observe and report issues to the San Francisco Police Department. To report a safety incident between 10pm-6am, please contact Legion Security's dispatch number at (415) 724-2909.
The Alliance is governed by a 23 member board of directors made up of the property and business owners and other stakeholders representing a variety of businesses in Union Square. All major measures are voted on by the Board of Directors, then given to the Alliance staff to implement. The Alliance also follows a Management Plan and contract with the City and County of San Francisco.
The Alliance several advisory committees to help provide ongoing stewardship of the district. Businesses are welcome to participate any of the committees to share their expertise and passion for Union Square. The committees are as follows:
Marketing & Events
Public Affairs & Advocacy
Services & Public Safety
Retail Theft Prevention
Streetscapes & Public Realm
Finance & Audit
Partnership with City agencies is instrumental to the Alliance’s mission and success. Members receive supplemental benefits provided by the Alliance above and beyond baseline City cleaning and safety services. The Alliance also works hand in hand with the City in order to represent, organize and advocate on behalf of the stakeholders of Union Square.
The Alliance is funded through a self-assessed tax on the property owners of Union Square that is administered by the City Tax Assessor’s Office through property tax bills. The Alliance’s budget is published in our Annual Report submitted to the City of San Francisco. Per the Alliance’s management plan with the City of San Francisco and property owners the budget is allocated 71% to clean and safe services, 14% to management and administration and 15% to streetscapes, advocacy, events and destination marketing and 10% can be transferred from one programmatic area to another.
The City and County of San Francisco Board of Supervisors voted unanimously in support of the Union Square BID's renewal on July 9, 2019. 84.87% was the final vote count by Union Square BID property owners. We are humbled by the immense support. Thank you everyone for participating in this crucial process for our community.
For more information on the USBID's Renewal process, click here.
To report or request service needs to the Alliance's Member Services, contact a representative at 415-781-4456 or by email at firstname.lastname@example.org and our dedicated Alliance staff will respond quickly and your requests will be responded to within 45 minutes. You can also download the free Union Square Everyday App to request cleaning/maintenance and report an incident.