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Union Square Alliance

Marisa Rodriguez Named Executive Director of Union Square Alliance

By David Perry |

October 4, 2021, San Francisco, CA: The Union Square Alliance (formerly known as the Union Square Business Improvement District) has announced that Marisa Rodriguez will assume the role as Executive Director beginning October 15. Ms.

Union Square Safe Shopping

Union Square Safe Shopping

Kicking off San Francisco’s “Safe Shopper” campaign for the 2020 Holiday Season, this event will introduce the San Francisco Police Department’s newly created Community Ambassador program.

Cable Car

The cable cars are back — but only for photos

Union Square BID's Karin Flood welcomes back San Francisco's iconic cable cars. SF's beloved icons will host socially distant photo opps Saturday, Tuesday and Thursday's from 10am - 3pm at Powell Street Cable Car Turnaround! No rides yet, but a step forward!

Hallidie Plaza: Ground Zero or San Francisco’s Gateway?

Hallidie Plaza: Ground Zero or San Francisco’s Gateway?

By Karin Flood, Executive Director | Union Square Business Improvement District |
Hallidie Plaza is emblematic of our city’s tolerance for inappropriate street behaviors and quality of life issues. No one should have to dodge aggressive panhandlers or sidestep human waste to enter our city. Sadly, this reality has become routine for the millions of visitors and workers traveling to San Francisco, but it doesn’t have to be.