In 2015, the USBID in partnership with RHAA Landscape Architecture + Planning, published a public realm action plan to give the City and district stakeholders a set of principles and project-specific design interventions to amplify Union Square’s status as San Francisco’s premier visitor destination. Over 30 projects have been identified to enhance the public realm of Union Square. Click here to download the plan.
We work collaboratively with our members, stakeholders, government, and non-profit partners to shape Union Square's long-term, economic vibrancy by creating an active and attractive public realm for everyone.
The Union Square BID's 11 pedestrian sensors counted 41,928,327 in 2019!
Activating public spaces with food & beverage, art, entertainment, etc. promotes a healthy downtown environment where people feel safe and happy to be a part of their community.
120,831 Avg. Daily Pedestrians
That is almost the equivalent of the entire population of Vallejo, California walking around Union Square!
Followed by shopping (19%) and work (15%) Sightseeing 39%
The Union Square Foundation is a 501c3 nonprofit that was formed to raise additional funds for public realm improvements and homeless services.
A former red light district prior to the 1906 San Francisco earthquake, Maiden Lane is now home to boutiques and art galleries. Short term solutions include installing flower baskets, planting at tree bases, and activating with food & beverage, art installations, and entertainment. Click for more project information.
A blank canvas such as Campton Place deserves to be transformed into a vibrant, activated space with art installations, food and entertainment. Recently, the street has received funding through the City grant from Groundplay and a Community Challenge Grant specifically for a light neon art project. Click for more project information.
As the gateway to the Union Square District, Hallidie Plaza remains a top priority to be rejuventated and activated with new life. A group of stakeholders are working together to develop a vision for small-scale kiosks, seating solutions on the mezzanine level, and public art. Click for more project information.
"San Francisco Planning has worked with the Union Square BID for over ten years to more seamlessly deliver planning and public realm improvements in the neighborhood, and make much more efficient the communication between community members and the City. Without the ability of the BID to bring together Union Square stakeholders, it would be hard for the City to deliver the same quality of public services."
—Neil Hrushowy, PhD—Manager, City Design Group, Citywide Planning