Humor, confidence and charisma - at Bonobos, these are the embodying qualities of the menswear we sell. From pants that earned a cult reputation for the “perfect fit,” to day and dress shirting, denim, suiting, work wear, swim wear, outerwear and more, Bonobos has become a one-stop digital destination for building the ultimate wardrobe. And since the men of San Francisco are charismatic, confident and digitally savvy, Bonobos has set up a shop right in the heart of the city…in a way.
Have you ever browsed your favorite website for pants, but weren’t sure how they’d fit or what the real difference is between boot cut and straight leg? Or, have you ever placed an order for the perfect shirt only to realize you need a smaller size?
Enter the Bonobos Guideshop: A sunlit e-commerce showroom overlooking Grant Avenue in San Francisco’s centrally located Union Square neighborhood. Appointments are encouraged, walk-ins are welcome and the beer is always cold. Here clients are welcomed by Bonobos Guides - brand educated style experts who specialize in dressing the San Francisco guy: that active professional who needs to seamlessly transition from boardroom to bar to beach and back again.
The Guideshop model offers a simple solution to these e-commerce woes: strategize and redefine the shopping habits of the modern man. Guests are provided the sensory experience of finding their perfect fit, exploring all color options, and confidently placing an online order with the help of their Guide without any second-guessing. Orders are placed at the Guideshop directly from the website. Everything arrives at your door within a few days, along with an email from your personal guide outlining your sizes and favorite items for ease of future ordering.
With so many shops and activities in Union Square, shipping the product affords Bonobos Guideshop customers convenience during their time in the neighborhood. Whether you’re heading to one of the local cutting edge galleries to check out an art show, getting brunch at Café de la Presse, popping into other Union Squares stores, or grabbing a custom craft cocktail at the Burritt Room, you’ll be able to enjoy all the Union Square has to offer.
With tech chops (Bonobos is the largest fashion brand to launch digitally) and style smarts, Bonobos makes a dapper addition to the SF menswear community. To schedule an appointment, or check out the Guideshop experience, call (415) 283-4859 or visit www.bonobos.com/guides.