Economic Recovery Task Force


In the fall of 2020, the Union Square Business Improvement District (USBID) convened an Economic Recovery Task Force, comprised of members and key public and private sector partners, to assist with the development of near-term economic recovery strategies and actions for the District and its stakeholders.

Led by Chris Beynon of MIG (Moore Iacofano Goltsman, Inc.), we present the full findings of the Task Force developed over a series of meetings and discussions. Many of these recommendations are being implemented. More of these projects will be launched in the coming months, and some projects will require city staff and leadership to review and amend policies that are holding us back from a future as a fully thriving and equitable district.


The Task Force agreed that activating Union Square Park with a variety of near-term strategies—ranging from large-scale formal events to smaller-scale pop-up activities—is the most critical path to attract visitors, cultivate a sense of destination, and re-invigorate the Union Square District’s economy. The full list of recommendations is as follows:


  • Activate Union Square Park with a Regular Events Series.

  • Activate other Streets, Alleys and Key Gateways.

  • Celebrate the Holidays; Enhance Holiday Lighting.

  • Install Murals, Art and Signage throughout this District.

  • Support Restaurant, Bars, and Entertainment through

  • Marketing and Events.

  • Bolster Communications, Brand and Messaging.


The people and businesses that call Union Square home are resilient. With California's Economy slated to reopen June 15, and tourists ramping up now, we are on the road to recovery. People cannot wait to travel, to eat in restaurants, and return to their normal ways of enjoying life, and we are eager to welcome them back to the Union Square area. We thank you for your support while we navigate these uncharted waters.


Karin Flood
Executive Director, USBID

See full report here.