Jean-Luc Diard, Global VP of Innovation for Deckers, and his team are responsible for the creation of Deckers x Lab. Jean-Luc has a lifetime of experience in the sport industry. For many years, he was the CEO of Salomon, a leading athletic equipment company, where he devised the brand’s design center and redefined its core identity.
Shortly after, he founded a start-up called Hoka One One. It began with his desire as a runner to have better cushioning and stability through an oversized outsole. The company is now owned by Deckers Brands. Through his passion for outdoor sports, drive for innovation, and endless need for improvement, Jean-Luc started Deckers x Lab on a path to change the footwear industry.
From the minds that brought you Hoka One One, Teva, and UGG, Deckers x Lab is the natural evolution of the Deckers Brands Innovation Team. Testing and perfecting performance technology across brands and categories – from running shoes and athletic wear to sandals and – our team of footwear specialists brings a wide range of expertise into everything we do.
As a label rather than a brand, Deckers x Lab is not limited to one type of product, application or environment – we are in the business of creating all kinds of designs to help individuals push all kinds of boundaries.
At our core lie three commitments: best-in-class dynamic comfort, elevated performance, and better products for a better planet. For each of these values, we seek to go above and beyond, listening to our customers to collaboratively build solutions for enhancing your everyday.
“WE DO MORE SO THAT YOU CAN DO MORE.”
We are motivated by the belief that you can always do more – you just need the right tools. Tackling the limitations of the classic styles we love most, our team merges their best characteristics to allow you comfort in a wide range of circumstances.
Static comfort is easy to achieve, but doesn’t hold up to the demands of an active lifestyle. Deckers x Lab products are tested by freestyle athletes like break dancers, gymnasts and free runners, whose multidimensional activities – from walking and running to twisting and jumping – offer the ultimate test of dynamic comfort. Extending that versatility to the everyday, our style-driven footwear is designed to absorb stress from various angles, bringing you the ideal shoe for virtually any situation.
Merging lifestyle construction and performance innovations, Deckers x Lab brings you the best of both worlds, combining fashion and tech to help you excel in style.