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Union Square
Where we celebrate life’s greatest moments.
Tulip Day Kicks Off Bloom!
Tulip Day 2025 is a free spring celebration in Union Square, hosted by the Union Square Alliance, Athos, the Dutch Consulate, and the City of San Francisco. With 80,000 tulips to pick, an opening ceremony, and a performance by the San Francisco Gay Men’s Chorus, the event draws over 50,000 attendees while supporting local businesses.
Event Time: 1:00 PM – 4:00 PM
Location: Corner of Post & Stockton Street
Line-Up Begins: 10:00 AM
ADA Entrance: Located at the corner of Post & Stockton
Event Guidelines:
- The tulip garden opens to the public at 1:00 PM and closes at 4:00 PM.
- You will have 5 minutes in the garden and may pick up to 8 tulips.
- Please respect the 8-tulip limit—any extra tulips will be confiscated at the exit.
- This is a smoke-free event.
- Expect wait times and be patient with fellow attendees.
Interested in volunteering at Tulip Day? Email melanie@unionsquarealliance.com.
Union Square in Bloom Returns!
Union Square in Bloom 2025 is coming soon, ready to transform the heart of San Francisco into a vibrant celebration of flowers. This annual event will bring the city to life with stunning floral displays adorning hotels, restaurants, bars, and shops across Union Square. Union Square in Bloom celebrates the season’s beauty and honors the area’s rich floral legacy. This year’s campaign will feature a plethora of events and activities that will keep visitors and locals entertained throughout the Bloom season. Save the dates for the following:
- Saturday, March 22: Bloom Kick-off at Tulip Day
- Sunday, May 11: Mother’s Day Fashion Show
- Saturday, July 19: Blooms and Bubbles Bar Crawl
- Thursday, August 21: Bloomies Award Ceremony
Be sure to check back for more updates and details as we approach each exciting event!
New Openings
Chotto Matte
50 O'Farrell St
Starlite
450 Powell Street
Parthenon Mediterranean Wine Bar & Mezzes
582 Sutter St
Bombay Brasserie
340 Stockton St
Fanoos Grill
533 Sutter St
Biscuits & Blues
401 Mason St
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Powell Street Improvement Project
In 2023, Mayor Breed and Board of Supervisors President Peskin announced $4 million in funding for the Powell Street Improvement Project. The City asked the Union Square Alliance to lead the initial design phases of the project. On June 10, 2024, the Union Square Alliance, in partnership with the City of San Francisco unveiled a new design proposal and robust vision for Powell Street that would allow it to retain its status as the pre-eminent gateway to Union Square, Downtown and all of San Francisco.
The Alliance is proud to announce that this phase has been completed on time and on budget with the remaining $3.5 million going towards an initial phase of the revitalization.
The design, led by San Francisco-based firms Field Operations and SITELAB Urban Studio, reimagines a three-block stretch of Powell Street with practical and aesthetic upgrades to welcome residents and visitors, offer a more enjoyable transit experience and spur economic development in the area. The proposal celebrates and centers the iconic cable cars as well as Powell’s beautiful historic architecture.
Perfect Day in Union Square
